How Social Media Transforms the Way We Live & Do Business

Social Media Advertising Jacksonville

Social Media Advertising is living & breathing; and it touches every part of an organization from Information Technology, front line sales, human resources and of course, customer service!It’s wherever, whenever and however your customer chooses to reach out to you! Social Media is your customer today, tomorrow and into the future. Social Media is a currency for your business! The three important elements are participation, engagement, and the value created.

Where are you engaging with your customers?

LINKED IN – Resumes, Job Search, Contacts
FACEBOOK – Personality of your Business
TWITTER – Updates, Specials & What’s going on in your Business
INSTAGRAM – Photos of Interest

AN OLD RULE: SOCIAL MEDIA IS NOT A LEAD GENERATOR PLATFORM BUT YOUR DIGITAL FOOTPRINT ON THE WEB.

THE NEW RULE: SOCIAL MEDIA IS ABSOLUTELY A LEAD GENERATOR AND CAN BE TRACKED IN GOOGLE ANALYTICS

Is Social Media Advertising Beneficial?

Social Media in less than 3 years became the most popular activity on the web passing pornography for the first time in Internet history. Yes, you just read that I said that Social Media has passed porn on the web, yes, I was seeing if you were actually reading this and I am also telling you the truth! Even, search engines weren’t powerful enough to do that. Social Media is Word of Mouth on Steroids! To put in perspective how big Social Media is…let’s look at Facebook…If Facebook was a country, it would the third largest in the world behind India & China!

What is the difference between Search Engine Advertising and Social Media Advertising?

Let’s answer this best by asking a question… What are some gift ideas for Mother’s day? Search Engines will give you lots of assorted information while Social Media will not only give you the answer but the PERFECT idea!  Search Engines and Social Media are two different types of digital media and both can play an important part of your overall media advertising strategy. Here are some basic rules and guidelines to follow on Social Media Advertising! Keep the ten to one ratio… When posting on Facebook, blogs etc… Post 10 items like questions, recipes, articles, facts, something related to your business before you do a blurb for your business.

  • DON’T POST MORE THAN 4X A DAY AND DON’T USE MORE THAN 2 OR 3 HASHTAGS # (more could be considered bombarding).
  • FACEBOOK: dialogue is best when posting around lunchtime and after 5 pm– when people are off work and engaging.
  • TWITTER: Best practices include posting in the Middle of the day and Weekends.

The time is now to conquer Social Media and to understand that it is your FRIEND and not your FOE! Advances in mobile technology will make Social Media even bigger than it is now! Embrace Social Media, for its Word of Mouth on Steroids! So learn to control and guide your Word of Mouth today!