Media Planning in Jacksonville

Get down and dirty to the details! That’s our Detailed Media Plan.

  • What TV stations in the market reach your customers?
  • What TV programs in the market reach your target audience?
  • What Radio Stations fit your demographics?
  • How do I make the budget I have produce an ROI for my business?

These are all the questions that we can answer with our media planning expertise. Once we do the Analysis and get the DNA of your customer and find out not only who your customer is, but what they look like (their profile) and where they live, then we can go after their “clones”. You’ve heard the saying, “birds of a feather flock together” while we like to say, “birds of a feather flock together while they shop together!” Yes, the Detailed Media plan clearly identifies the best allocation of your current advertising budget in order to reach your best potential customers. This detailed plan gets down and dirty it not only shows WHAT TV stations in the market you should advertise on but WHAT TV PROGRAMS on WHAT TV station you should put your commercials in! Or how about not WHAT radio stations you should buy but the TIMES on EACH RADIO station you should buy! We can even drill down on pinpointing networks and times on cable programs like only “House Hunters” on HGTV and then we can even drill down into the dirt with what roads your customers travel most on (which is great for outdoor billboards or off site sales); what malls most of your customers shop at (which is great if you want to have displays during certain seasons) and what websites they are on (for banner ads) and what they are doing when they go to the web (like looking at weather.com or your local TV stations website, etc) so when you want to get down and dirty and play in the mud this is the place to do it! If you have someone on your staff that is your in house marketer this is perfect if you don’t want to hire a full ad agency we can help your in house marketing department step up their results for a great ROI!

These Detailed Media Plans are unlike any others you’ve seen. This is THE blueprint for your advertising plan, whether you need to help boost the efforts of your in house marketing department who need research date to maximize their dollars or if you’re ready to step up to hiring an Advertising Agency the Baer Edge will give your business The Competitive Edge with Detailed Media Plans!