Internet Marketing Jacksonville
Digital Marketing Company
Building Your Web Marketing Strategy
Effective online marketing strategies require a complete business model. This will utilize the latest business technology of the web while reaching your company’s target market. Building a successful online marketing strategy starts with a basic understanding of search engine optimization. Next comes paid inclusions, pay per click management and web design.
Digital Marketing Concepts
The concept of marketing online has changed dramatically since the earliest days of e-commerce. Initially the business world saw the Internet as a novel way of distributing a very limited group of products or online services. Early applications like managing electronic data (i.e., purchase orders) or the merchandising of simple products (i.e., books) have proven to be just the tip of the iceberg. Business opportunities for the Web have exploded and the concepts of search engine marketing and social media optimization have produced sophisticated tools for internet marketing.
Types of Web Marketing:
- AdWords (Pay-Per-Click)
- SEO (Search Engine Optimization)
- Social Media
- Content Marketing
- Email Marketing
History of Marketing Online
About the same time .coms fell from grace on Wall Street, marketers began looking at the Internet as a new frontier. More traditional business ideas, for consumer communications, would be challenged by a new concept of user involvement. Today, the web is a powerful platform for new or established companies. The web provides a lot of product information and retrieving information directly from the consumer is easy. These changing trends have redefined traditional relationships. They encouraged a new, innovative approach to providing better consumer solutions. Also digital marketing has provided options that are competitively priced with increased speed to market.
Cost of Internet Marketing
Internet marketing is very inexpensive when compared to the costs of more traditional media. Even with a limited advertising budget, companies can gain exposure. Marketing your company, brand, or products can done on a local or global scale. A well-designed approach to digital advertising provides an opportunity for quick results. Your website can collect an enormous amount of data for measuring various components. By using analytics and other reporting programs, your company can respond immediately and make adjustments to your marketing campaign.
Contact our office today and we will arrange to meet at your convenience to discuss the internet marketing opportunities that complement your company’s existing online business strategies.