Power Notes – Power Minutes

How the average consumer spends their valuable time… their power minutes

  1. Television284 minutes
  2. Radio122 minutes
  3. Internet54 minutes
  4. Newspaper29 minutes
  5. Print19 minutes
  6. Mobile Video6 minutes

It’s just a fact – Television has more “Power Minutes” with consumers than the sum of the other mediums combined.Taking away from the traditional media share though is the new kid in town of Mobile Video and Internet continues to grow.

Now that you have this power reminder… how are you going to prioritize your valuable advertising dollars?

Source: The MediaCenter