A company’s website can be one of it’s best tools to market itself. And blogging is an affordable way to do so. A good website will hold enough information to entice a potential customer to find out more about that business with the potential to using that company for their services.
Along with websites the explosion of Blogs – aka Web Log, Web Logging or Big Load of Gossip, has helped those companies that take advantage of this service push their site into the forefront of website searches. Blogging is a great way to build a brand and connect with customers. It helps distinguish a business as an expert in their field and makes them relatable as a person, not just a company vying for new business.
Blogging is all pros and no cons!
With the pros of blogging, there are certain rules that must be followed. For a positive impact and increase, sales blogs must be written regularly. A good blog must prove that it is a trusted source in its industry without trying to overtly sell to someone. Keep the pushy sales message out of your blog. Furthermore, this will help develop the trust in your reader. This will help you stay in front of the target market.
Blogging also creates activity on your site, making it sticky in the web. More activity posted on your site, the more opportunities that it was fresh in search engines and for potential viewers. Just by updating even simple things such as announcements on new employees. Also, relocations, reviews of new products and services, etc – will add activity to your site’s potential.
By keeping up with relevant topics in the industry, you will help put your site out there as well. You want to make sure you are blogging about what people are talking about right now.
With the world changing every day around us, why not lend yourself as a trusted resource. Customers, web users, and potential new business will appreciate it. A quality website and good blogging updates, can tap into a whole new source of possibilities.
But remember, if it’s on your website, then it’s out there for the world to see – so if you put something on your site that would make your momma blush, then it probably isn’t going to be beneficial to your business!
The Baer Edge can help you sort through the confusing world of blogging, SEO, SEM, web advertising along with other media marketing. Contact us to help you get your business out there. We can give your business The Baer Edge!