Verne Kopytoff, San Francisco Chronicle Staff Writer – Monday, February 16, 2009
Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade. But increasingly, marketers and the agencies that cater to them are borrowing from the social-networking craze and infusing their sales pitches with invitations to leave comments, take opinion polls and share funny video clips with friends. The goal is to give people more of a reason to notice,
Internet audience tops 1 billion
Jacksonville Business Journal – by Jeff Clabaugh Washington Business Journal
The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic.
The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest Internet population in the world, says comScore. China now has 180 million Internet users, or about 18 percent of the total worldwide Internet audience. The United States ranks second, at 16.2 percent.
This weekend is the annual party, celebration and competition of the greatest TV Commercials… errr… we mean football teams, to play on your TV set this year. Rumors are already swirling on who will have the best ads, who will even be advertising during the big game and what approach do businesses take this year? Do they continue their quirky or whimsical message of “business as ususal – this is party time” or do they take a more sensitive approach and touch on the fact that Superbowl XLIII is part of hard economic times?
MAINTAINING ADVERTISING DURING TOUGH TIMES CAN RAISE:
- VISIBILITY – When competitors reduce advertising, there’s less media noise.
- MARKET SHARE – You can move past close competitors or further dominate the market by increasing share.
- TOP-OF-MIND AWARENESS – Customers remember you
- THE LEVEL OF CUSTOMER DIALOGUE –
You know, it’s pretty rough out there right now. Actually, it’s really rough. Everyday we hear something on the television about things in Washington not moving forward with this bailout or that bailout or you see another “going out of business” sign on the corner when you are driving to work, or maybe driving to a new job interview. It’s a pretty scary world out there right now for everyone.
But, as we have said all year long, you can either get washed up in the negativity of it all and be washed away, or Not! It may seem impossible at times to not become one of the statisitics, but just remember this
An email we received from Bill Harris – Founder of Centerpointe Research Institute – regarding viewing the current economy…
Is all the financial turmoil–not to mention the already-existing political/election and terrorist/war stress–getting to you?
We’re all connected to the financial system, and though many people have become complacent again after the bailouts, and because no huge institutions have failed in the last couple of weeks, many experts say the worst is yet to come.
In the U.S., so much fear has arisen in regard to our economy. It is important for us not to look at our current economic situation as dire, or bad, or disastrous. Instead look at it as “fallow”.
The wise farmer allows portions of his fields to lie fallow for a season or two in order for them to rest and regenerate rich ground for crops without being depleted or worn out over generations of use. Thus we have entered a fallow financial cycle.
Billionaire, Warren Buffett pumped $5 billion into Goldman Sachs, and then followed that up with a $3 billion investment in General Electric.
In troubled times, Warren drives a hard bargain and ends up with extraordinary value. In other words, Warren buys low and then sells high.