Print It! Print the oldest form of advertising…is it dead? Certainly not! Print has now become more sophisticated than ever…with not only the options of traditional forms of print media such as newspapers, magazines and brochures one can now benefit from direct mail marketing using different filters and specs to generate email campaigns; the latest in “internet marketing”. The Baer Edge uses research such as Mosaic and Scarborough to better quantify mail lists as well as partners with the state of the art list generators in the business for advanced list generation as well as email campaigns.
TOUCH IT. FEEL IT. GRAB IT & GO! No we're not talking about the next greatest fabric softener or a popular fast food chain - we're talking about Print Advertising and it's benefits. Print media is one of the few advertising components that customers can actually take with them when they go to make their purchase. No one really can walk into a furniture store with their TV and the latest commercial they saw promoting a sale, and we're pretty sure a jewelry store won't really be moved when you walk in and hand them your radio and tell them to give you the great deals you just heard on the radio station. But with print, you can.
Print advertising can be a very affordable marketing option for businesses, if it is does right. Just like any media, if you spend your budget on print just to spend it, then your return on investment will not be impressive. Print advertising can range from direct mail pieces to newspaper ads and magazine couponing incentives. The key to a good print piece is to really find your target audience and advertise as directly to them as possible. Any direct mail company can sell you a broad database of addresses in a city that you can send your postcards to but the waste factor involved is so great, that you will never overcome the costs involved to get a true profit.
At The Baer Edge, when we do a print campaign, we gather as much research as possible. From getting very specific demographics from a print media of newspaper, magazine or flyers down to finding out the filters and qualifications that a company is using to gather its potential customer database. And with some of the most advanced research at our fingertips with Bulls-Eye Targeting, we can target a new pool of potential consumers by using your current database of customers and replicate those type of customers in your market. With that information, we can find the next customer that will walk through your door by finding their demographics, habits and then their address, down to the exact zip plus 4 code. Now how about that for hitting the target right on the head!
We work with only the best printers and direct mail companies out there and can offer the most competitive prices across Florida. With successful direct mail campaigns from Orlando to Atlanta, we know how to make this print media work for you. And if its a more traditional print media, we can consult with you on the best way to maximize your budget and offer other alternatives to a somewhat decaying print industry. Email campaigns are a great option for businesses that are working on a tight budget but like the interactivity with the consumer and their message.
You need to get the best response for your investment. With our expertise in the print industry, a great team of graphic artists and the best print vendors in the region, The Baer Edge can make a potentially unfortunate print campaign into a great fortune for your company. Print is so much more sophisticated today that it ever was… everything has gone to digital…look at your vinyl billboards (yes we do those too) they are now turning to digital! So whether you need some good ol’ fashioned print, logos, magazine ads to digital electronic email campaigns we are your print partner! Need a brochure or collateral piece or maybe a sophisticated data base generated for a new business to start emailing out potential customers? We are on the cutting edge of it! If you are a start up company and just need a name and identity with logos, brochures, and a branding slogan or jingle…we are your advertising partner! Or maybe you are an existing company that needs expanding or a new look…we can get you to that next level. And if you’ve been in business for awhile and need some data research that consists of advanced data mining and data compiling to seek new customers and we can help find them statistically because they are predicted to behave in a similar ways….look no further…I know it sounds complicated …but trust us…we are your marketing Edge!
