Print :: Service Income-Plus

This is a service product that has netted unbelievable results for Car Dealerships. More and more people with the state of the economy are keeping their cars longer than normal. So what must be done… SERVICE! That’s right service on those vehicles. We can help not only increase RO’s (repair Orders) but get the customers that Auto Dealers are either about to lose, have already lost or those customers that bought but never serviced! Vehicles are staying on the road longer than their warranties! This is a great profit center for the Auto Dealer!

Fact: 3 years after a new car is sold, 80-90% of it’s customer base is lost! 50% gone in the first year! After 2 years 70% lost! *Domestic dealers retain less than 105 of customer base 3 years after purchase. Based on 200 new car retention studies. Data by JM & A.

Customers perceive dealers are too expensive compared to the aftermarket service provider! We will go in and pull your data base all vehicles sold against all vehicles Currently serviced and we will remove duplicates, purge, update addresses and exclude out of area purchases. We then offer customized offers to each group of Targets…those that have been in the service drive within the last 6 months, those that have not been in upto 12 months and those that are 18+ months gone and those that have never been in the service drive after purchase. We can customize each segment of customers with more aggressive offers (ie the ones that have Never serviced with you might get a free oil change or a 9.99 oil change vs the 6 month customer who might get a $19.99 oil change).

We can customize this down to zip codes, mileage and even conquest your competitive makes and models or your same make and model that you didn’t sell!

The options are many and the results are realistic revenue opportunities! Each checkbook comes with a bar codes that is scanned for tracking purposes. We Supply the scanner at no charge. The results are track able and a viable tool for training service advisors. Now you can see who is actually “selling” in the Service lane and who is not! If you are looking to grow your RO’s and have a track able and training method …this is your answer! Put money in your pocket Today and Call the Baer Edge for your customized Service Income Plus program!