Print :: Graphic Design

What does your Logo and Design work say about you? EVERYTHING! Your Logo and Design work is usually the first thing that your customers see and they make an instant impression! Make sure that your graphic design and logos are what you want to say to the outside world!

Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Fonts also play a real important part of your logo or graphic design.

Graphic design is all around us. It is in our morning paper, on our commute to work, and on the cover of our favorite books. Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.

Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The active “television” and the “ CBS “eye” are symbolic forms, which we learn to recognize as representing a particular company or concept.

Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message.

So what is your message? And is it communicating what you want to the audience you are looking for? If not, it’s time to pick up the phone and start getting your edge back! Call The Baer Edge today!