The year-long U.S. recession hasn’t brought spending on advertising to a screeching halt, but it has forced a shift in the way advertisers engage their audiences.
With marketing budgets shrinking by the day, advertisers are turning to the Internet as an alternative to more traditional media such as television, radio and print advertising.
The reason? The results of online ad campaigns are much more Read more »
The Internet added 24 million new domain names in 2008, according to a fourth quarter report by by Internet infrastructure services company VeriSign Inc. Read more »
The average American’s usage of TV, Internet and mobile continues to increase, with TV use hitting a record high, according to the Nielsen Co.’s second “A2/M2 Three Screen Report.” The average time a U.S. home used a TV set during the 2007-08 TV season increased to 8 hours and 18 minutes per day, the highest number in Nielsen’s TV-measuring history. The average person in the U.S. clocked 142 hours of television in one Read more »
So from our conversation last week – you are aware that Social Media is a Key tool in reaching more people with your marketing message.
You are an expert in how social media can boost your search engine hits and Web traffic. How Social Media can increase brand awareness and perception. How Social Media can help you reach new audiences and strengthen your relationships with your current customers. And how Social Media can enhance your brand and business in ways traditional media cannot.
As you are reading this blog - you are an example of why Social Media is so important to tap into…
Here are 5 Friday Fast Facts on Why You Need to Boost Your Social Media Life this weekend!
Go ahead and indulge - here are 2 last fast facts to ponder…
Social Media -
Is typically less expensive than traditional advertising & Offers various ways to measure and track performance
Stay Tuned for Next Week’s example of how this social media stuff really does pay off!
Verne Kopytoff, San Francisco Chronicle Staff Writer - Monday, February 16, 2009
Bombarding consumers with online banner ads, the flashier the better, has been a mainstay of Internet advertising for more than a decade. But increasingly, marketers and the agencies that cater to them are borrowing from the social-networking craze and infusing their sales pitches with invitations to leave comments, take opinion polls and share funny video clips with friends. The goal is to give people more of a reason to notice, Read more »
Jacksonville Business Journal - by Jeff Clabaugh Washington Business Journal
The total global Internet audience topped 1 billion for the first time in December, according to Reston-based comScore, which tracks Internet traffic.
The Asia-Pacific region now accounts for 41 percent of all Internet users, with China ranked as the largest Internet population in the world, says comScore. China now has 180 million Internet users, or about 18 percent of the total worldwide Internet audience. The United States ranks second, at 16.2 percent.
This weekend is the annual party, celebration and competition of the greatest TV Commercials… errr… we mean football teams, to play on your TV set this year. Rumors are already swirling on who will have the best ads, who will even be advertising during the big game and what approach do businesses take this year? Do they continue their quirky or whimsical message of “business as ususal - this is party time” or do they take a more sensitive approach and touch on the fact that Superbowl XLIII is part of hard economic times?
How the average consumer spends their valuable time… their power minutes… Read more »
MAINTAINING ADVERTISING DURING TOUGH TIMES CAN RAISE: