Internet Marketing :: Search Engine Optimization

Natural listings come from organic search and are displayed free of charge on a search engine’s results page. When a user clicks on a search query, the search engine will look for those websites with the most relevant content. If the search engine algorithms determine that the information on your website is relevant to the search query entered by the user, it will rank your site high on a listing of search results.

Search engine optimization is the process used to maximize a website’s opportunity to be noticed and ranked. If you want your website to obtain the best possible search engine ranking, you will need to optimize certain elements to appeal to the spiders that crawl the web and index your website’s pages. It is estimated that there are several hundred criteria used to determine page position and page rank. Listed below are some of the important criteria to consider when optimizing your website:

Keyword Selection and Keyword Page Strategies
Website Popularity Based on External (or Inbound) Links
<Meta>, <Title>, <Content>, <Keyword>, <Alt> and <Header> Tags
Topical Links, Anchor Text and Internal Linking Strategies
Website Content and Website Theme (Latent Semantic Indexing)
Website Structure, Website Code and Other Language Applications

Once optimized your company’s website will stand a much better chance of being found by the search engine algorithms and will be able to compete for organic listings. If the search engine optimization has been done correctly, the page rank for your company’s website should rise steadily for about three months. Ideally, you will want your company’s website to maintain a rank in the top thirty listings displayed on the search engine results pages.

Marketers are just beginning to understand how to effectively target web traffic and build upon successful organic search engine optimization strategies. Contact us today and we will arrange for you to meet with our SEO team to discuss your company’s goals for Internet marketing.