About Us :: Entourage
Victoria Baer
President/CEO
Victoria Baer is the Founder and Principal of The Baer Edge, Inc, which has just celebrated ten years in business. Victoria attributes the success of her business to her hands-on application of all accounts. Unlike most ad agencies who service their accounts with “account executives,” Victoria is personally involved in every account in her agency.
Her background is varied from the Retail Industry including names such as Ann Taylor, UPS, S & K Menswear to varied Media outlets, consisting of Broadcast groups as Albritton Communications, Disney, Clear Channel and Post- Newsweek. Victoria was a leader in transitioning WJXT’s (Post -Newsweek’s Flagship station) interactive sales initiative and was recognized as the leading internet sales person as well as top Biller of New Business leading all of the Post Newsweek television outlets.
Victoria has wide experience in all facets of direct marketing and print advertising, having managed all marketing aspects of a five store, muti-brand new automotive retail operation. Victoria’s experience in managing integrated multi-media campaigns allow her to serve as an objective marketing advisor for her clients.
Victoria prides her agency on being a true partner in your business. Hands-on customer service, research and results contribute to her success. Her passion and commitment to active participation in her clients’ success is unparallel. Victoria’s goal for all accounts is for them to achieve “an unfair share” of business …making clients attain more than their “fair share” of business.
Beyond the Edge, Victoria is a true Floridian with her love of sun, sea and sand; which is where you can find her, usually with the latest marketing book on the beach, when she’s not at your business.
Scott Aston
Director of Production
Scott started his career in video production in the field of Outdoor Longform Program Shows. His expertise in Outdoor shows stemmed from his previous career as a Professional Angler. Scott has been producing television and cinematography since 1995. He has produced for every major network including ESPN, Public Broadcasting and the BBC.
Besides the Outdoor and Real Estate categories….The automotive industry grabbed his attention as he became the Creative Director for The Premier Automotive Dealership Group, and also working with dealerships in markets across the Southeast as well as in Pittsburgh, Cincinnati and Baltimore. Scott has also worked in the Travel / Tourism industry by developing new conceptual advertising for the prestigious World Golf Village of Ponte Vedra Beach, Florida. He also is a pro at producing long-form advertising, whether it’s for an entertainment or educational format.
Scott has the unique talent for balancing the importance of the creative process while getting the job done on time, within budget. Scott has worked and directed Eyecon Pictures for the past 13+ years and has partnered with The Baer Edge, Inc over the past 5 years at the creative production arm of the agency.
John Widdows
Director of Internet Services
John Widdows has over 30 years of experience in the Computer Information Technology industry. As the founder and CEO of AppSoft Development Inc. John is applying his expertise in leadership, sales training and customer relationship management. John has achieved advancements in the management of product services, operational development, strategic marketing and team building. In addition, John combines his years of understanding technology and applying marketing strategies to increase his customers' return on investment.
John also served as a Regional SR Manager with Giga information Group and Forrester Research. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
John served as Vice President Of Sales & Marketing for Baywood Technologies, a Software Development, Training and IT Outsourcing firm, where he was responsible for company revenue, new product rollouts, marketing and strategic business development relationships.
John has also served as founder and CEO of Megabytes Computer Centers of Florida, a retail computer chain for 13 years.
