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Jacksonville Advertising Agency

2017-05-29T15:05:46+00:00

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Search Engine Optimization SEO or Search Engine Optimization is the cornerstone of your digital marketing platform. SEO is constantly changing and how you make sure your website comes up in search [...]

Your Digital Agency For Internet Advertising

Why The Baer Edge Is Your Advertising Agency Solution

Advertising continues to evolve daily and it can be a difficult animal for any ad agency to tackle. One of the most important decisions a business owner needs to make will be choosing the right ad agency for all their needs. An advertising agency should be a true partner in with you. The Baer Edge believes this and encompasses that philosophy with every client. Choose an advertising agency that will provide more than just “spots n’ dots” – choose a Jacksonville ad agency that will be an extension of your brand; that believes your success is our business!

As a full service ad agency that specializes in Media Buying, Production and Market Research there is no need to look further whether you need a direct mail campaign, email campaign, tv/radio campaign, outdoor, internet web design or SEO/SEM campaign. Our advertising agency has a background in various forms of broadcasting. We provide marketing services across the Southeast from Orlando to Atlanta and Tampa to Jacksonville. Let our marketing expertise take your company to the next level. There are three reasons to Get “The Edge”: Results, Results, Results!

GIVE YOUR BUSINESS THE COMPETITIVE EDGE

With rapid changes across all platforms, digital marketing has the potential to reach consumers through more channels than ever before. Our level of media planning and delivery is designed to help achieve your specific goals by keeping your ads in front of your target audience. We start by defining a comprehensive strategy based on industry insights including a thorough analysis of your competition. As a strategic partner in your growing business, we can position your brand online without the costly learning curve you would experience taking on the task yourself. As a premier Jacksonville advertising agency, we always start by asking what you need to accomplish, who your target audience is and how fast we need to work to help you achieve your goals.

In a traditional Jacksonville ad agency, website development is based on what you think visitors to your site would want to see. Once your online presence is launched, most marketing companies will make only minor updates following the same guidelines as everyone else. A couple years later, they will tell you it is time to revisit the process and create a newer version of the same thing. Instead of making your business fit into a website some design department liked, The Baer Edge creates a website that fits your business. We believe marketing success comes from accurate research, due diligence and creative content strategies. Our team creates effective online advertising that helps to drive more business by repeatedly generating quality leads.

Selecting an experienced Jacksonville ad agency, allows you to work from concept to completion without the hassle of dealing with someone else’s poorly written code. Brands that are rising to the top today have websites with a powerful mobile version and social media platforms that are expertly integrated to produce real growth. Depending on your specific goals, resources and budget, we will create a powerful Internet approach that combines:

  • website development

  • content marketing

  • search engine optimization

  • pay-per-click advertising

  • social media marketing

  • retargeting website visitors

  • online directory listings

  • reputation management

We don’t SEO websites in the way other companies have in the past. To increase awareness about your company and brand, our SEO utilizes the highest quality of content to reach targeted traffic that will produce quality leads. Through our knowledgeable approach to applying analytics and collected data, we know exactly what needs to be done to improve visibility. In addition, you will receive monthly SEO and social media reports to monitor your marketing strategies as well as each medium used for lead generation.

It has been said that Google isn’t the only thing… it’s everything. By maintaining a global market share of nearly 80%, there is truth to that statement. Advertising agencies with less experience and expertise will often express a fear over how Google will react to changes on your website. That’s absolute nonsense. Search engines like Google, Bing and Yahoo want you to succeed. The goal in providing search engine result pages, or SERPs, is to deliver the best possible results for every user’s query. Now it is true that Google will penalize websites managed by SEO companies that are looking for the easy way out. However, search engine algorithms love to index and rank unique, original content.

Since Google wants your website to be one of the leading voices for your industry, effective content marketing is the fuel that can maximize your investment. However, effective Internet marketing strategies require more than just posting an infrequent blog entry. That’s why our Jacksonville ad agency monitors an array of online activities that center on what needs to be done to improve lead generation and user conversions. Because of our focus on what matters most, we can help you improve visibility with better search engine rankings by adding the quality content you need for managing your site, your pay-per-click campaigns, your social media targeting and the execution of your competitive advertising strategies.

Social media marketing is not a fad and it is never too late for you to get a piece of the pie. In fact, Facebook, YouTube, Twitter and other social communities are eagerly competing for your content. Our Jacksonville ad agency will help you decide on how to best use the various media to reach your target audience. As part of your overall online strategy, our in-house social media management allows you to effectively use any social media channel. Our skilled team of writers will develop rich content to grow your audience by creating an increased interest in your company through the latest news, press releases, white papers, special promotions, announcements and outstanding videos.

Since 97% of today’s online visitors don’t spend enough time on site to become a motivated user, we focus on content strategies that help to ensure users find the information they seek. By creating a series of compelling call-to-action ads, we can motivate your website visitors to take the next step, submit a form, join an online chat or add merchandise to their shopping cart. When you are randomly paying for online clicks, it is easy to see money flying out the door with no return on investment. By integrating your main website, your mobile version, your social media platforms and any paid campaigns, we can obtain the key metrics needed to attract more leads, more conversions and more sales.

If you are like everyone else, you probably find yourself searching for just about everything online. Now that you know a little more about the intricacies of an Internet marketing campaign, it is time to ask yourself “Will potential customers find the answers they are seeking when they click to visit my website?” If the answer is yes, it is time to monitor the effectiveness of your landing pages. In the past, most users entered a website by landing on the Home page. In many cases, this is still true and you should have a well-designed main page with good content and easy navigation for browsing your site. However, as online marketing strategies have become more sophisticated, there is a growing need to create interesting landing pages that capture a visitor’s attention.

When a user clicks on a search engine listing or pay-per-click ad, they will immediately form an opinion of your brand before reading any of the content. This means it is often more effective for users searching for particular keyword phrases to land on a page that was created specifically for them. An innovative page design becomes equally important as the compelling content that’s created to encourage a conversion. If you have ever landed on an unprofessional webpage that contains an outdated layout, broken images or content filled with typos, you likely bounced to someone else’s site without thinking. An effective landing page is like bait and something you need to catch the attention of your potential customers.

Our goal is to be your Jacksonville ad agency forever. While the Internet was still a budding medium for delivering a digital messages, we had already established an array of branding and advertising services that relied on more traditional outlets. Combined with our decade of helping clients build effective strategies for online visibility, we now offer the most complete marketing strategies available for local, regional and national businesses. We understand how to utilize the top keyword phrases to ensure a cost-effective campaign that pushes your brand to new levels. Different than traditional advertising or branding, our online campaigns gather tons of useful information about your customer’s preferences and buying habits.

If you want immediate access to the top online channels for distribution, it’s time for us to talk. We have the experience and expertise to deliver a sustainable return on your investment that focuses on generating leads from highly motivated buyers. By building credibility with the search engines, we can reduce your cost-per-lead and even make pay-per-click campaigns less expensive and more effective. Creating compelling calls-to-actions and interesting landing pages we guide your visitors to the next step in the sales funnel. Based on a monthly analysis of collected data, we will suggest alterations to maximize the effectiveness of your web content, social media platforms and targeted landing pages.

Thank you for visiting The Baer Edge online. Please continue to browse for ideas on improving your online visibility. To get started call us today!

GIVE YOUR BUSINESS THE COMPETITIVE EDGE

The Baer Edge Delivers Advertising Results

Testimonials From Our Clients

I’ve worked with Victoria since 2009, helping with her client’s web and video needs. I love how she always has her clients’ best interests at heart. If something is not working right, or if a vendor is not performing up to par, she will fight for her clients to get the service they deserve. She works well with vendors, providing clear expectations and offering insight along the way so that it’s easy to produce a great product! She is a stellar marketer and I am honored to be considered one of her preferred partners.

Rachel Cardy, Siskey Productions

I met Victoria in 2014 when I was looking to increase the portfolio of my practice. We started out with television and then we upgraded and expanded our website. We are very pleased with the results and I felt Victoria was very helpful in achieving the results we were looking for. Victoria had a vision for where we needed to go and delivered results. I enjoyed working with Victoria because she let me focus on my practice while she focused on helping build my practice. I personally recommend Victoria and her agency to others!

Demere Mason, Mason Law Firm

I had the pleasure of being Victoria’s boss when we worked for a local TV station. She was the top new business sales leader and for a good reason, her clients knew she could produce results for her. We both left the station and luckily Victoria started her own ad agency. For the past several years, I’ve had the opportunity to hire an ad agency. My first choice was The Baer Edge. Our event has continued to increase revenue every year we’ve used The Baer Edge. We love the way she just “handles it and gets the job done” with very little input from us because she just KNOWS what to do! I recommend Victoria and her agency. If you are looking for help with your business call The Baer Edge.

Susan Hagaman, Cathedral Basilica of St. Augustine

I met Victoria years ago when she helped us in the car business. The auto industry is so competitive and Victoria always came up with some out of the box thinking and helped us sell more cars! I enjoy working with Victoria because she cares about the business like it’s her own. She knows the auto industry like no other ad agency I’ve seen and she makes my job easier! I recommend Victoria if you need help with your dealership! So give her a call today!

Darrell Bradshaw, Goldentech

I first met Victoria when she worked on the website for an urgent care clinic that had multiple locations within the state of Florida that I was employed with. When the company sold, I left and became the CEO of a start-up urgent care group. Given that capital was tight and fast growth was needed, I brought Victoria in to consult with us. She worked within our very limited budget and helped us realize our growth objectives. Victoria works well with clients and has no trouble sticking to deadlines or budgets. I would recommend Victoria and The Baer Edge to any business that needed someone who is an expert in advertising!

Mark Reddinger, Former CEO, St. Vincent's First Care

We have worked with Victoria for many years and she has always made our company her top priority. We offer a unique service that requires us to have a strong web presence on both the international & national markets. Victoria and her agency are exceptionally skilled at handling complex marketing issues. What I like most is they are on top of the latest technology & trends. If you have an idea and it creates an obstacle, Victoria has the tenacity to plow through it and create something fantastic! I would not trust anyone else to get the job done right, I highly recommend her for your marketing and web needs.

Monica Iversen, Wolfpacc Medical Prep Course

My organization has had the pleasure of working with Victoria for years, and we’ve always been extremely satisfied. She consistently has provided friendly, top-quality service and been very accommodating of our needs. She goes out of the way to make sure she understands exactly what we want, and works to give us a polished final product.If you are looking to work with someone who truly takes pride in her work, then I would definitely recommend Victoria!

Jill Ketron, Bayat Foundation

Many Jacksonville agencies are just discovering digital marketing, which shows how far ahead Victoria was when she introduced me to the Internet nine years ago. Because of her passion for business, she quickly became a strategic member of our team. Her skills aren’t just limited to the web. She can write your radio script, design your advertising and manage it all on your Facebook page. A real Pro!

Dave Freeman, VP, AppSoft Development

Dream Doors has used the Baer Edge agency since 2000. We have been exceptionally pleased with their hands on approach. Results from their placements has caused our business to grow each year.

The Baer Edge suggested TV spots and internet presence to grow our business. Before then, we used magazine ads, direct mail and door knockers. None had the effect we were looking for.

If you are looking for professionalism and results from your agency, we highly recommend The Baer Edge agency.

Mike Sheffield, Owner, Dream Doors

I’ve known and worked with Victoria for over ten years on different projects and she has the determination and skill set to handle different situations and find solutions for her clients. Victoria really cares about getting results for her clients. I would recommend The Baer Edge for any advertising needs and certainly to help build a business.

Richard Harris, CEO, Customer Resource Inc.

No one will work harder to see you succeed! I’ve worked with Victoria for several years with several clients and she in not only very knowledgeable in the advertising business but really cares for her clients and goes the extra mile for them. I have personally recommended her agency to clients that I have worked with because of this ! If you are looking for an ad agency, I would consider The Baer Edge for your marketing needs.

Cynthia Maycott, Money Pages

Victoria worked with me to design a safety campaign for Vinnell Arabia, including a logo for an international operation in need of modernization. She took the time to listen to my concerns and goals and produced a logo that was so effective we modified it for use as the new company logo! She is knowledgeable, professional and easy to work with. I would not even consider using anyone else for my marketing needs!

Scott Pool, Vinnel Arabia

Victoria is very professional and knowledgeable. Her and her team always deliver the highest quality products. We recommend The Baer Edge for all of your business needs!

John Widdows, CEO, AppSoft Development

My company has been working with The Baer Edge for over 10 years. Victoria has been very productive in making sure that we reach our goals and has shown us she can deliver results. She is passionate about her work and will go way beyond what is expected.
We have grown our business using the internet and The Baer Edge has been an integral part of that. Walt Braithwaite, CEO & Founder of Talent Joe

Walter Braithwaite, CEO, TalentJoe.com

Victoria is very knowledgeable in the advertising realm and has been very integral with our internet division of our company. She has helped us expand and grow our business over the past few years. Service is a high priority for Victoria and I would highly recommend The Baer Edge for your marketing needs.

Terry Barnes, CEO, Nusani Inc.

Very professional and talented group!

Jeremy Smith, Digital Marketing Director, AppSoft Development

We’re Here To Help Take Your Business To The Edge!

Through Creative Ideas, Innovation & Sheer Determination

Let’s Get Started!