Jacksonville Ad Agency | The Baer Edge
Advertising continues to evolve daily and it can be a difficult animal for any ad agency to tackle. One of the most important decisions a business owner needs to make will be choosing the right ad agency for all their needs. An advertising agency should be a true partner in with you. The Baer Edge believes this and encompasses that philosophy with every client. Choose an advertising agency that will provide more than just “spots n’ dots” – choose a Jacksonville ad agency that will be an extension of your brand; that believes your success is our business!
As a full service ad agency that specializes in Media Buying, Production and Market Research there is no need to look further whether you need a direct mail campaign, email campaign, tv/radio campaign, outdoor, internet web design or SEO/SEM campaign. Our advertising agency has a background in various forms of broadcasting. We provide marketing services across the Southeast from Orlando to Atlanta and Tampa to Jacksonville. Let our marketing expertise take your company to the next level. There are three reasons to Get “The Edge”: Results, Results, Results!
With rapid changes across all platforms, digital marketing has the potential to reach consumers through more channels than ever before. Our level of media planning and delivery is designed to help achieve your specific goals by keeping your ads in front of your target audience. We start by defining a comprehensive strategy based on industry insights including a thorough analysis of your competition. As a strategic partner in your growing business, we can position your brand online without the costly learning curve you would experience taking on the task yourself. As a premier Jacksonville advertising agency, we always start by asking what you need to accomplish, who your target audience is and how fast we need to work to help you achieve your goals.
In a traditional Jacksonville ad agency, website development is based on what you think visitors to your site would want to see. Once your online presence is launched, most marketing companies will make only minor updates following the same guidelines as everyone else. A couple years later, they will tell you it is time to revisit the process and create a newer version of the same thing. Instead of making your business fit into a website some design department liked, The Baer Edge creates a website that fits your business. We believe marketing success comes from accurate research, due diligence and creative content strategies. Our team creates effective online advertising that helps to drive more business by repeatedly generating quality leads.
Selecting an experienced Jacksonville ad agency, allows you to work from concept to completion without the hassle of dealing with someone else’s poorly written code. Brands that are rising to the top today have websites with a powerful mobile version and social media platforms that are expertly integrated to produce real growth. Depending on your specific goals, resources and budget, we will create a powerful Internet approach that combines:
- website development
- content marketing
- search engine optimization
- pay-per-click advertising
- social media marketing
- retargeting website visitors
- online directory listings
- reputation management
We don’t SEO websites in the way other companies have in the past. To increase awareness about your company and brand, our SEO utilizes the highest quality of content to reach targeted traffic that will produce quality leads. Through our knowledgeable approach to applying analytics and collected data, we know exactly what needs to be done to improve visibility. In addition, you will receive monthly SEO and social media reports to monitor your marketing strategies as well as each medium used for lead generation.
Google’s Role in Internet Marketing
It has been said that Google isn’t the only thing… it’s everything. By maintaining a global market share of nearly 80%, there is truth to that statement. Advertising agencies with less experience and expertise will often express a fear over how Google will react to changes on your website. That’s absolute nonsense. Search engines like Google, Bing and Yahoo want you to succeed. The goal in providing search engine result pages, or SERPs, is to deliver the best possible results for every user’s query. Now it is true that Google will penalize websites managed by SEO companies that are looking for the easy way out. However, search engine algorithms love to index and rank unique, original content.
Since Google wants your website to be one of the leading voices for your industry, effective content marketing is the fuel that can maximize your investment. However, effective Internet marketing strategies require more than just posting an infrequent blog entry. That’s why our Jacksonville ad agency monitors an array of online activities that center on what needs to be done to improve lead generation and user conversions. Because of our focus on what matters most, we can help you improve visibility with better search engine rankings by adding the quality content you need for managing your site, your pay-per-click campaigns, your social media targeting and the execution of your competitive advertising strategies.
Social Media Marketing
Social media marketing is not a fad and it is never too late for you to get a piece of the pie. In fact, Facebook, YouTube, Twitter and other social communities are eagerly competing for your content. Our Jacksonville ad agency will help you decide on how to best use the various media to reach your target audience. As part of your overall online strategy, our in-house social media management allows you to effectively use any social media channel. Our skilled team of writers will develop rich content to grow your audience by creating an increased interest in your company through the latest news, press releases, white papers, special promotions, announcements and outstanding videos.
Since 97% of today’s online visitors don’t spend enough time on site to become a motivated user, we focus on content strategies that help to ensure users find the information they seek. By creating a series of compelling call-to-action ads, we can motivate your website visitors to take the next step, submit a form, join an online chat or add merchandise to their shopping cart. When you are randomly paying for online clicks, it is easy to see money flying out the door with no return on investment. By integrating your main website, your mobile version, your social media platforms and any paid campaigns, we can obtain the key metrics needed to attract more leads, more conversions and more sales.
Effective Landing Pages
If you are like everyone else, you probably find yourself searching for just about everything online. Now that you know a little more about the intricacies of an Internet marketing campaign, it is time to ask yourself “Will potential customers find the answers they are seeking when they click to visit my website?” If the answer is yes, it is time to monitor the effectiveness of your landing pages. In the past, most users entered a website by landing on the Home page. In many cases, this is still true and you should have a well-designed main page with good content and easy navigation for browsing your site. However, as online marketing strategies have become more sophisticated, there is a growing need to create interesting landing pages that capture a visitor’s attention.
When a user clicks on a search engine listing or pay-per-click ad, they will immediately form an opinion of your brand before reading any of the content. This means it is often more effective for users searching for particular keyword phrases to land on a page that was created specifically for them. An innovative page design becomes equally important as the compelling content that’s created to encourage a conversion. If you have ever landed on an unprofessional webpage that contains an outdated layout, broken images or content filled with typos, you likely bounced to someone else’s site without thinking. An effective landing page is like bait and something you need to catch the attention of your potential customers.
How Our Jacksonville Ad Agency Works
Our goal is to be your Jacksonville ad agency forever. While the Internet was still a budding medium for delivering a digital messages, we had already established an array of branding and advertising services that relied on more traditional outlets. Combined with our decade of helping clients build effective strategies for online visibility, we now offer the most complete marketing strategies available for local, regional and national businesses. We understand how to utilize the top keyword phrases to ensure a cost-effective campaign that pushes your brand to new levels. Different than traditional advertising or branding, our online campaigns gather tons of useful information about your customer’s preferences and buying habits.
If you want immediate access to the top online channels for distribution, it’s time for us to talk. We have the experience and expertise to deliver a sustainable return on your investment that focuses on generating leads from highly motivated buyers. By building credibility with the search engines, we can reduce your cost-per-lead and even make pay-per-click campaigns less expensive and more effective. Creating compelling calls-to-actions and interesting landing pages we guide your visitors to the next step in the sales funnel. Based on a monthly analysis of collected data, we will suggest alterations to maximize the effectiveness of your web content, social media platforms and targeted landing pages.
Thank you for visiting The Baer Edge online. Please continue to browse for ideas on improving your online visibility. To get started today, call Victoria Baer at 904-982-1734.